
Price index October 2026: which supermarket was cheapest most often
In short: in October 2026, Dirk was cheapest most often, for 79.7% of 4,440 comparable products. This is the standing of 1 October 2026, recorded from Mandje's nightly price comparison across 10 supermarkets, seven of which can be compared at product level.
Per supermarket
| Supermarket | Cheapest most often | Compared products | Average discount |
|---|---|---|---|
| Dirk | 79.7% | 4,440 | 34.1% |
| Hoogvliet | 59.6% | 4,986 | 31.4% |
| DekaMarkt | 43.6% | 6,360 | 31.3% |
| Albert Heijn | 42.7% | 7,889 | 30.4% |
| Jumbo | 41% | 7,341 | 29.4% |
| Plus | 36.9% | 7,675 | 30.9% |
| Poiesz | 24% | 6,092 | 33% |
Per category
- Vegetables, Potatoes & Fruit: Dirk (81.8% of 55 products)
- Meat, Chicken & Fish: Dirk (92.6% of 68 products)
- Cheese, Deli Meats & Tapas: Dirk (73.5% of 230 products)
- Dairy, Plant-based & Eggs: Dirk (84.3% of 453 products)
- Bakery & Bread: Dirk (92.3% of 91 products)
- Meals & Convenience: Dirk (87.3% of 63 products)
- Breakfast & Spreads: Dirk (90.5% of 264 products)
- Pasta, Rice & World Cuisine: Dirk (89.9% of 297 products)
- Soups, Sauces & Herbs: Dirk (80% of 571 products)
- Sweets, Biscuits & Crisps: Dirk (77.9% of 503 products)
- Frozen: Dirk (80.8% of 250 products)
- Soft Drinks, Juice & Water: Dirk (85.7% of 356 products)
- Coffee & Tea: Dirk (58.3% of 216 products)
- Beer, Wine & Spirits: Dirk (67.1% of 331 products)
- Drugstore & Personal Care: Dirk (85.7% of 244 products)
- Baby & Child: Dirk (76.6% of 137 products)
- Household: Dirk (87.2% of 125 products)
- Pets: Dirk (52.9% of 157 products)
- Cooking, Dining & Leisure: Poiesz (68.4% of 57 products)
- Online Range: Plus (19.7% of 117 products)
- Other: Poiesz (78.8% of 33 products)
Method
Mandje only compares products that are sold at several supermarkets in exactly the same form. For each such product we check which chain has the lowest price; if two chains tie, both get a point. The percentage is the share of comparisons a chain wins, and n is the number of products that percentage rests on. The figures are recalculated every night. Aldi, Lidl and Ekoplaza mostly sell own brands that no other chain carries, so they cannot be compared. The current standing and the full method are on the price index page.


